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WehO is Vitality’s professional styling brand,
now available with a new formula, style and graphic design. WehO is minimalist and fashionable, simple and elegant, designer and clean-lined. The packaging also reflects this principle, with a clear, simple design of numbers and colours that is easy to navigate.
The WehO philosophy has created a high-level, premium product. Because it is made in Italy. Because it is made by Vitality’s. Because it is WehO.
Hair is a fundamentally important tool of non-verbal communication. Every hairstyle conveys information about the wearer, and a good hairstyle perfectly highlights individuality. WehO helps with self-expression and enhances a beautiful appearance with its wide product range. Just choose the style that suits you best!
The numbers
We can see two numbers on WehO products, from zero to four, which have two meanings: the number on the left indicates the strength of hold, while the number on the right indicates shine. An endless number of artistic combinations for creating personalised hairstyles.
| Strength of hold: | Shine effect: |
| 0 – No hold | 0 – Extra matte |
| 1 – Light hold | 1 – Matte |
| 2 – Natural control | 2 – Shiny |
| 3 – Strong hold | 3 – Very shiny |
| 4 – Extreme hold | 4 – Radiant |
The product can be selected depending on whether the expected result is natural or extreme. After all, each of us has our own combination through which we express ourselves.
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The colours What is your code? Choose!
The colours of WehO are red, white and black. They are strong and purposeful, just like the products themselves. Colour is the most defining feature, allowing us to recognise the product immediately.
- Volume – RED: volumising effect
- Definition – WHITE: the styling products
- Control – BLACK: control
A comprehensive, wide selection that allows us to shape, volumise, smooth and model strand by strand. Nothing can limit our creativity – just follow the numbers and colours when using the products. Combine them boldly.