Vitality’s – Life is in the hair

Among the best in hairdressing

The brand, considered unique in Hungary, has been proving itself across Europe for 50 years. The Vitality’s development centre in Italy draws on half a century of experience to create its premium-quality products. Products that are favourites among creative and conscious hairdressers.

Vitality’s stands are present at every major professional exhibition, and their demonstrations are always packed with hairdressers eager to discover the latest trends.

The latest innovations and new collections released each season by Vitality’s are presented to professional exhibition audiences by the renowned Gandini team.

Why work with Vitality’s products?

Our primary goal is to preserve and maintain the health of the hair and scalp. Our products are developed to minimise the amount of chemicals they contain, while enriching our hair colours, hair care products and styling products with as many herbal extracts as possible. The result is always perfect.

Giving creativity free rein

The range includes every product you may need to create the perfect hairstyle. In addition to shampoos and hair care products, there is a wide selection of hair colours, nearly 200 shades, and product ranges that can be easily combined, allowing creativity to flourish. Vitality’s products turn hairstyling into a creative, artistic process. Whether you dream of vibrant colours, create bold waves, or style an extreme hair creation, Vitality’s will never let you down.

At the forefront of innovation

Vitality’s core principle is to represent the highest possible quality. However, simply relying on well-established techniques, methods and ingredients would not be enough to achieve this.

Vitality’s aims to become a trendsetter by developing its products in its own research laboratory, where plant-based and modern active ingredients are researched and tested for years, resulting in the latest products. With more than 100 employees and facilities spanning 15,000 square metres, the central base is a true beauty industry centre. Several of the ingredients developed there are protected by patents, and the secrets of most formulations are strictly guarded.

Harmony between nature and science

The unique composition of its products is a wonderful marriage of chemistry and herbal science. When developing each product range, Vitality’s strives to ensure that the product is effective and reliable while giving hairdressers the freedom to express their creativity. At the same time, Vitality’s also pays attention to the health of both customers and professionals. Recognising the unparalleled benefits of natural ingredients, the company decided not to take the easier route of using harsh chemicals, but instead to draw on the knowledge of herbal science and harness the power of natural active ingredients.

Most products are formulated with reduced allergen content and herbal extracts.

The company’s researchers have enriched the list of ingredients with more than 40 natural active ingredients, including herbs, minerals and vitamins. At the same time, many allergenic ingredients that caused allergic reactions in many people have been replaced with newer, more modern active ingredients. This is how these unique products were born through the combined power of chemistry and nature. Grateful for the gifts of nature, Vitality’s also takes care to ensure that its packaging does not burden the environment. For example, all packaging for Intensive Aqua is made from materials that decompose quickly and naturally.

Yet the products can remain affordable, while their effectiveness and ingredients speak for themselves.

Not just hairdressing, but hair care

Vitality’s is not only capable of working wonders in salons. With the help of these products, at-home hair care can provide a solution to most hair and scalp problems even after leaving the salon. Herbal shampoos, conditioners and a unique range of hair treatments allow you to find a personalised and effective solution for every hair and scalp problem.

Social responsibility

There are many responsibilities that a company must handle conscientiously, and together they shape the principles guiding Vitality’s everyday activities. Responsibility towards customers and consumers means recommending only products that are absolutely reliable and of high quality. Responsibility towards the environment means increasing the naturalness of products and reducing the harmful environmental impact of production to zero. Responsibility towards employees and consultants includes initiatives supporting working mothers and their children. Because Vitality’s knows what truly matters.

Who chooses Vitality’s?

• the conscious, who pays attention to the ingredients
• the wise, who focuses on results rather than advertising
• the modern, who sets and follows the trends
• the knowledgeable, who values innovation
• the creative professional, who needs a wide range of products to create
• the health-conscious, who takes care of themselves and their clients
• the beginner, who can find everything in one place
• the experienced, who knows what works from the very first try
• the busy, who can easily order online
• the stylish, who loves colours and shapes
• the competitor, who can rely on the product
• the trend follower, who can be among the first to discover new techniques and colours