Vitality’s Art hair colour range guarantees better durability and greater stability than ever before, along with improved colour retention. However, unlike most brands on the market, Vitality’s achieves the perfect result not through harsh chemicals, but with gentle, laboratory-developed ingredients and plant-based active ingredients.
Natural ingredients and active ingredients have been combined with a high pigment content, increasing colour vibrancy while protecting the hair and scalp at the same time. Each tube of hair colour comes with a small sachet containing a precious nourishing oil with a protective formula that protects the hair during colouring and provides an even more radiant shine.
Plant-based active ingredients and chemical precision. For maximum protection, the formula contains, among others, extracts of chamomile, linden and calendula, all traditionally used in folk medicine. Thanks to the elimination or reduction of harsh chemicals, the unique fragrance of Art colours makes hair colouring a more pleasant experience. Thanks to its laboratory-developed formulation, the pigments penetrate deeply yet gently into the hair, ensuring long-lasting, radiant colour that makes wearing your hairstyle a pleasure every day.