Alkaline Deep-Cleansing Shampoo pH 7.5
Vitality's Essential pH 7.5 alkaline shampoo is designed specifically for deep cleansing before colouring or technical treatments.
It thoroughly removes impurities and opens the cuticle to improve the absorption of colour or lightener, while plant-derived betaine
helps protect and strengthen the internal hair structure. Its strengthening action supports the inner structure, especially in fragile, stressed
hair, increasing resistance to friction and breakage while providing shine and softness to the hair surface.
Format: 1000 ml
Active ingredients
- Plant-Derived Betaine: Strengthens and protects the internal hair structure, improves moisture retention and increases resistance to mechanical stress.
- Alkaline pH (7.5): Opens the cuticle layer, supporting maximum and even penetration and performance of technical products such as colour, lightener and perm solutions.
- Deep-Cleansing Action: Thoroughly removes build-up from both scalp and hair.
- Fresh Floral Fragrance: Provides a fresh, pleasant salon fragrance during shampooing.
Item number
VIT-IT-066
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